Digital transformation has gone mainstream and with it came the most valid and obvious question, that is, what challenge will organizations face post implementation journey. Digital transformation projects no doubt present a valuable opportunity for organizations to gain better customer experience, digitalization of business Operations. Despite of the fact that many companies are embarking on digital transformation initiatives, more than half of these projects failing to reach completion, or lack the focus required to provide true advantage. Legacy systems are often seen as an underlying threat to the majority of insurance digital transformation projects that often goes unnoticed. And no …

Like many industries around the world that have seen change due to digital transformation, insurance will need to adapt to technological advancements. The insurance industry is generally characterized by brick & mortar agencies, a plethora of documentation work and countless enquiries all in the name of procedures and formalities. It finds itself caught in the struggle between the emerging digital disruption and staring at legacy processes. The last few years have seen insurance has been trying to catch up with other industries in an effort to provide its customers with elevated customer experience. The industry has been making a shift …

Customers buy experiences, not products. This statement has never been more relevant than today because to compete in this fast changing digital world, organizations should do more than just selling a product. Accept it or not digital age consumers relate customer engagement to amazon and the likes, not without a reason, the world’s biggest online retailer has set the standard by combining customer experience and product selling that makes people wanting more of it. In an age of instant gratification we live, customers are seeking to buy products in a short period of time and gain access to information about …

As an insurance organization, when was the last time you thought of digital upheaval in your industry? If your answer is No, then you are not alone. Unfortunately for most insurance organizations digital transformation has become an afterthought, for some strange reasons it didn’t appear to be priority, however ground reality speaks something else. If something is not relevant, then people don’t respond to it The adage yesterday’s luxuries are today’s comforts and today’s comforts are tomorrow’s necessities, holds lot of relevance now more than ever. Knowing what works in the business can be very valuable, but knowing what doesn’t …

Professionals working with large volumes of sales and support data find that the Salesforce CRM suite is a really cool tool which helps them to address all kinds of data maintenance issues and for sales, marketing and business development efforts. Salesforce offers a large number of standard features, which a normal manager mayn’t get the chance to use even once, in the course of their profession. Even seasoned Salesforce consultants find themselves learning new things about its features, which would prove to be of additional help to them. In this post, we want to discuss some of the hidden features …