
How Digital Transformation is changing the Way the Insurance Does Business
Customers buy experiences, not products. This statement has never been more relevant than today because to compete in this fast changing digital world, organizations should do more than just selling a product. Accept it or not digital age consumers relate customer engagement to amazon and the likes, not without a reason, the world’s biggest online retailer has set the standard by combining customer experience and product selling that makes people wanting more of it. In an age of instant gratification we live, customers are seeking to buy products in a short period of time and gain access to information about …